Selling on Lazada – Shop Setup, Marketing, Operation & Analytics1

Selling on Lazada – Shop Setup, Marketing, Operation & Analytics

How to SELL on Lazada

How to be a Lazada Seller

Selling on Lazada course will train participants in setting up a Lazada shop and developing detailed ecommerce campaigns centred around Lazada and its built-in marketing and analytic tools. Lazada is one of the largest Southeast Asian online marketplace to sell on in besides Qoo10and Shopee.

About the Training Provider

This course is part of the ecommerce courses in partnership with Cantley Lifecare. Cantley Lifecare is the owner of popular Singapore ecommerce stores such as Senior Care, Honey City and Pet Food Care, which are also selling on Lazada.

Course Title

Selling on Online Marketplaces – Ecommerce Platform Setup, Marketing Strategies, Operation and Analytics

Course Objectives

Many traditional SMEs or start-ups have difficulties reaching out to customers online. Instead of building a website and spending huge amounts of energy and time on marketing it, traditional businesses and start-ups can leverage on the existing customers of online platforms.

This course will empower participants to develop detailed ecommerce campaigns centred around existing ecommerce platforms (Lazada, Shopee and Qoo10) and their built-in marketing and analytic tools. Participants will also have the flexibility to choose one particular platform they wish to focus on during the course (this is to encourage them to set out real and actionable plans for setting up their own e-commerce presence beginning with one platform first immediately after the course).

Course Content

Why Ecommerce

• Why should you be going into ecommerce?
• Building the business case – budgeting, projections, and acumen
• Choose the right platform partner: Why should you sell on Lazada

Setting Up Your Lazada Shop

• Set up your business’s presence and users on Lazada
• Set goals, budgets, routines and activities for your Lazada shop
• Handle platform transactions and fees
• Ship out customers’ orders in the system

Ecommerce Marketing

• List products effectively to increase sales on Lazada
• Employ marketing tools on Lazada
• Manage the company’s social media presence in relation to the ecommerce efforts

Improving Your Ecommerce Business

• Track conversion rates and success of online marketing campaigns
• Refine ecommerce campaign goals, targets and tactics

Electronic commerce is a business activity carried out by network communication technology.Governments, scholars and business people in different countries have given many different definitions according to their position and different perspectives and degrees of participation in e-commerce.

Although e-commerce has different definitions in different countries or in different fields, its key is still the business model that relies on electronic equipment and network technology. With the rapid development of e-commerce, it has not only included the main content of its shopping, but also included ancillary services such as logistics distribution.E-commerce includes electronic currency exchange, supply chain management, electronic trading markets, network marketing, online transaction processing, electronic data interchange (EDI), inventory management and automatic data collection systems.The information technologies used in this process include the Internet, extranets, E-mail, databases, electronic directories, and mobile phones.[1]

Firstly, e-commerce is divided into a broad sense and a narrow sense of e-commerce.In a broad sense, e-commerce is defined as the use of a variety of electronic tools for business activities;In narrow sense, e-commerce is defined as the use of the Internet to engage in business or activities.Whether the broad or narrow sense of the concept of e-commerce, e-commerce covers two aspects: one is inseparable from the Internet this platform, without the network, it can not be called e-commerce;Second, the completion of the Internet is a kind of business activities.

In a narrow sense, Electronic Commerce (EC) refers to the global business and trade activities carried out through the use of Electronic tools such as the Internet (these tools include telegraph, telephone, radio, TELEVISION, fax, computer, computer network, mobile communication, etc.).It is the sum of all kinds of business activities carried out on the basis of computer network, including the relevant activities of commodity and service providers, advertisers, consumers, intermediaries and so on.The e – commerce that people understands commonly is the e – commerce in narrow sense.

In a broad sense, the word “e-commerce” comes from Electronic Business, which refers to the Business activities conducted by Electronic means.Through the use of the Internet and other electronic tools, the company, suppliers, customers and partners, the use of electronic business information sharing, the realization of electronic business processes between enterprises, with the enterprise’s internal electronic production management system, improve the efficiency of production, inventory, circulation, capital and other links.