Google Ads Course
Google Ads Training
Google Ads Course to train you in everything you need to create simple and effective Google advertising campaigns. Learn to set up your first Google Ads campaign in this workshop, helping you to drive visitors and sales to your website or landing page.
This course is part of the digital marketing courses on Coursemology, in partnership with Cantley Lifecare, owner of popular Singapore ecommerce platforms such as Senior Care,Honey City and Pet Food Care.
What is Google Ads?
Formerly known as Google AdWords, Google Ads is a digital advertising platform for marketers to advertise on Google audience networks such as Google Search, YouTube, Google Display Network, Google Shopping.
Google Ads Course Content
Google Ads Fundamentals
- Introduction to Google Ads Platform and Products
- Linking of Google Analytics and Google Ads
- Google Ads Manager Creation
- Important Metrics and Marketing Objectives Before Running Ads
- Marketing Funnel and Google Ads
- Efficient Google Ads Organisation
- Google Ads Policy, DOs and DON’Ts and Restricted Businesses
- Different Google Ads Platforms
- Creating an Ad
Google Ads Strategies
- Defining the personas of your targeted audience
- Interest, Affinity and Other Targeting Demographics
- Create appealing ads
- Advanced targeting strategies: Custom Audiences
- Retargeting strategies
- Retargeting Roadmap for Sustainable Traffic Growth
- Design converting landing pages for Google Ad campaigns
- Connect lead to email marketing software, auto-respondent email after lead opt-in
- Develop optimisation skills to improve lead count and lower advertising cost
Who is it for
Suitable for Business Owners, Start-ups, Marketing & Sales Professionals. Google Advertising experience not required.
You might also be interested in the Facebook Marketing Course.
CLASS PRICING
$450.00 w/GST
(Please Enquire for exact price)